TY  - BOOK
AU  - Wood,Marian Burk
TI  - The marketing plan handbook
SN  - 9780136089360 (alk. paper)
PY  - 2011///
CY  - Boston
PB  - Prentice Hall
KW  - Marketing
KW  - Management
KW  - Handbooks, manuals, etc
N1  - Includes bibliographical references and index; Marketing planning : new urgency, new possibilities -- Analyzing the current situation -- Understanding markets and customers -- Planning segmentation, targeting, and positioning -- Planning direction, objectives, and marketing support -- Developing product and brand strategy -- Developing pricing strategy -- Developing channel and logistics strategy -- Developing marketing communications and influence strategy -- Planning metrics and implementation control -- Appendix sample marketing plan : SonicSuperphone
ER  -