Wood, Marian Burk. <br/><br/>
The marketing plan handbook / 
Marian Burk Wood. 
 - 4th ed. 
 - Boston :  Prentice Hall,  2011. 
 - xiv, 210 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Marketing planning : new urgency, new possibilities -- Analyzing the current situation -- Understanding markets and customers -- Planning segmentation, targeting, and positioning -- Planning direction, objectives, and marketing support -- Developing product and brand strategy -- Developing pricing strategy -- Developing channel and logistics strategy -- Developing marketing communications and influence strategy -- Planning metrics and implementation control -- Appendix sample marketing plan : SonicSuperphone. 
<br/><br/><label>ISBN: </label>9780136089360 (alk. paper)  RM268.00 0136089364 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Handbooks, manuals, etc.