TY  - BOOK
AU  - De Pelsmacker,Patrick
AU  - Geuens,Maggie
AU  - Bergh,Joeri Van den
TI  - Marketing communications: a European perspective 
SN  - 9780273721383
PY  - 2010///
CY  - Harlow
PB  - Pearson
KW  - Communication in marketing
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -