De Pelsmacker, Patrick <br/><br/>
Marketing communications :  a European perspective / 
Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh. 
 - 4th ed. 
 - Harlow :  Pearson,  2010. 
 - xxiii, 660 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273721383  RM306.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Advertising.