Armstrong, Gary <br/><br/>
Marketing :  an introduction / 
Gary Armstrong, Philip Kotler. 
 - 10th ed. 
 - Boston :  Prentice Hall,  2011. 
 - xxviii, 541 p. :  ill. (chiefly col.) ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780136102434 (alk. paper)  RM619.50 0136102433 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.