Kotler, Philip. <br/><br/>
Marketing / 
Philip Kotler ...[et al.]. 
 - 8th ed. 
 - Australia :  Pearson Australia,  2010. 
 - xxv, 732 p. :  ill. (col.) ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781442511248 (hbk.)  RM392.35 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Textbooks.