TY  - BOOK
AU  - Wood,Marian Burk
TI  - Essential guide to marketing planning
SN  - 9780273725763 (pbk.)
PY  - 2010///
CY  - Harlow, Eng.
PB  - Pearson Financial Times
KW  - Marketing
KW  - Planning
N1  - Includes index
ER  -