Wood, Marian Burk. <br/><br/>
Essential guide to marketing planning / 
Marian Burk Wood. 
 - 2nd ed. 
 - Harlow, Eng. :  Pearson Financial Times,  2010. 
 - xxii, 303 p. :  ill. ;  25 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780273725763 (pbk.)  RM126.00 
<br/><br/><label>LCCN: </label>2010-009679 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning.