TY  - BOOK
AU  - Vitale,Robert P.
AU  - Giglierano,Joseph J.
AU  - Pfoertsch,Waldemar
TI  - Business-to-business marketing: analysis and practice 
SN  - 9780136058281 (hbk.)
PY  - 2011///
CY  - Boston
PB  - Prentice Hall
KW  - Industrial marketing
N1  - Includes bibliographical references and index
ER  -