Moriarty, Sandra E. <br/><br/>
Advertising & IMC :  principles & practice / 
Sandra Moriarty, Nancy Mitchell, William Wells. 
 - 9th ed. 
 - Boston :  Prentice Hall,  c2012. 
 - xxviii, 657 p. :  ill. (chiefly col.) ;  29 cm. 
<br/><br/>Includes bibliographical references  (p. 631-640) and index. 
<br/><br/><label>ISBN: </label>9780132163644 (hbk.)  RM745.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.