TY  - BOOK
AU  - Kerin,Roger A.
TI  - Marketing in Asia
SN  - 9780071274258
PY  - 2009///
CY  - Singapore
PB  - McGraw-Hill Education (Asia)
KW  - Marketing
KW  - Asia
N1  - 'Marketing in Asia' is an Asian adaptation of'Marketing, Ninth Edition' by Roger A. Kerin, Steven W. Hartley, and William Rudelius, published by arrangement with The McGraw-Hill Companies, Inc. [copyrighted] 2009 by McGraw-Hill Education (Asia); Includes bibliographical references and index
ER  -