Marketing in Asia - Kerin, Roger A. (Singapore : McGraw-Hill Education (Asia), 2009)
'Marketing in Asia' is an Asian adaptation of'Marketing, Ninth Edition' by Roger A. Kerin, Steven W. Hartley, and William Rudelius, published by arrangement with The McGraw-Hill Companies, Inc. [copyrighted] 2009 by McGraw-Hill Education (Asia).
Includes bibliographical references and index.
Keywords: Marketing -- Asia