Marketing in Asia / Roger A. Kerin ...[et al.]. - Singapore : McGraw-Hill Education (Asia), 2009. - xlvii, 764 p. : ill. (col.) ; 28 cm.

'Marketing in Asia' is an Asian adaptation of'Marketing, Ninth Edition' by Roger A. Kerin, Steven W. Hartley, and William Rudelius, published by arrangement with The McGraw-Hill Companies, Inc. [copyrighted] 2009 by McGraw-Hill Education (Asia).

Includes bibliographical references and index.

9780071274258 RM143.16


Marketing--Asia.