Marketing in Asia /
Roger A. Kerin ...[et al.].
- Singapore : McGraw-Hill Education (Asia), 2009.
- xlvii, 764 p. : ill. (col.) ; 28 cm.
'Marketing in Asia' is an Asian adaptation of'Marketing, Ninth Edition' by Roger A. Kerin, Steven W. Hartley, and William Rudelius, published by arrangement with The McGraw-Hill Companies, Inc. [copyrighted] 2009 by McGraw-Hill Education (Asia).