TY  - BOOK
AU  - Arens,William F.
AU  - Schaefer,David H.
AU  - Weigold,Michael
TI  - Advertising
SN  - 9780078028915 (alk. paper)
PY  - 2012///
CY  - New York, NY
PB  - McGraw-Hill/Irwin
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -