Daya tarikan, perlaksanaan dan jenis iklan-iklan televisyen di Malaysia : suatu kajian perbandingan strategi kreatif di antara tahun 1984 dab 1989 - Mohd Helmi Abd Rahim (1992)
Laporan penyelidikan; projek 44/89
Rujukan ms. 77-78
Keywords: Television advertising -- Malaysia; Advertising -- Malaysia; Broadcast advertising -- Malaysia; Television broadcasting -- Malaysia