TY  - BOOK
AU  - Skalen,Per
TI  - Managing service firms: the power of managerial marketing 
T2  - Routledge interpretive marketing research
SN  - 9780415473262 (hbk.)
PY  - 2010///
CY  - New York
PB  - Routledge
KW  - Service industries
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -