Coda, Vittorio.

Entrepreneurial values and strategic management : essays in management theory / Vittorio Coda. - Houndmills : Palgrave MacMillan, 2010. - xii, 233 p. : ill. ; 22 cm - Bocconi on management series. .

Management theory: its content, specificities, and role -- Management theory in the late 1950s: revisiting Gino Zappa'productive activities' and his posthumous work -- The evaluation of the entrepreneurial formula -- The purpose of the firm: physiology and pathology -- Governing strategy dynamics -- Strategy and communication: the missing link -- The role of ownership in corporate restructuring -- The relationship between the firm and its workforce: prospects for change -- Ethical codes and market culture -- In support of a free and responsible entrepreneurial economy.

9780230250161 (hbk.) RM301.98


Industrial management.
Strategic planning.
Entrepreneurship.