Public Relations in the Management Mix :  report of a seminar held on 18-19 March , 1978 at Rumah Universiti, Universiti Malaya, Kuala Lumpur / 
organised by the Institute of Public Relations Malaysia (IPRM) 
 - Kuala Lumpur :  Institute of Public Relations Malaysia ;  1978 
 - 113 p. ;  23 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--Malaysia--Congresses