TY  - BOOK
AU  - Sheth,Jagdish N.
AU  - Malhotra,Naresh K.
TI  - Wiley international encyclopedia of marketing
SN  - 9781405161787 (set)
PY  - 2010///
CY  - West Sussex
PB  - John Wiley & Sons
KW  - Marketing
KW  - Encyclopedias
KW  - Advertising
KW  - Consumption (Economics)
N1  - This edition first published in 2011; Includes bibliographical references and index; vo1. 1; Marketing strategyy / edited by Robert A. Peterson and Roger A. Kerin --; vol. 2; Marketing research / edited by Wagner A. Kamakura --; vol. 3; Consumer behavior / edited by Richard P. Bagozzi and Ayalla A. Ruvio --; v. 4; Advertising and integrated communication / edited by Michael A. Belch and George E. Belch -- v. 5. Product  innovation and management / edited by Barry L. Bayus --; vol. 6; International marketing / edited by Daniel C. Bello and David A. Griffith --; vol. 7. Cumulative index
ER  -