Wiley international encyclopedia of marketing - Sheth, Jagdish N.; Malhotra, Naresh K. (West Sussex : John Wiley & Sons, 2010)
vo1. 1. Marketing strategyy / edited by Robert A. Peterson and Roger A. Kerin -- vol. 2. Marketing research / edited by Wagner A. Kamakura -- vol. 3. Consumer behavior / edited by Richard P. Bagozzi and Ayalla A. Ruvio -- v. 4. Advertising and integrated communication / edited by Michael A. Belch and George E. Belch -- v. 5. Product innovation and management / edited by Barry L. Bayus -- vol. 6. International marketing / edited by Daniel C. Bello and David A. Griffith -- vol. 7. Cumulative index.
This edition first published in 2011.
Includes bibliographical references and index.
Keywords: Marketing -- Encyclopedias; Advertising -- Encyclopedias; Consumption (Economics) -- Encyclopedias