Wiley international encyclopedia of marketing / 
 International encyclopedia of marketing. 
editors-in-chief : Jagdish N. Seth, Naresh K. Malhotra. 
 - West Sussex :  John Wiley & Sons,  2010. 
 - 7 v. :  ill. ;  26 cm. 
<br/><br/> This edition first published in 2011. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Marketing strategyy / edited by Robert A. Peterson and Roger A. Kerin --  Marketing research / edited by Wagner A. Kamakura --  Consumer behavior / edited by Richard P. Bagozzi and Ayalla A. Ruvio --  Advertising and integrated communication / edited by Michael A. Belch and George E. Belch -- v. 5. Product  innovation and management / edited by Barry L. Bayus --  International marketing / edited by Daniel C. Bello and David A. Griffith --  vo1. 1.  vol. 2.  vol. 3.  v. 4.  vol. 6.  vol. 7. Cumulative index. 
<br/><br/><label>ISBN: </label>9781405161787 (set)  RM3,240.55 (7 vols.) (1 naskhah RM462.90) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Encyclopedias.<br/>Advertising--Encyclopedias.<br/>Consumption (Economics)--Encyclopedias.