Palmer, Adrian. <br/><br/>
Principles of services marketing / 
Adrian Palmer. 
 - 6th ed. 
 - London :  The McGraw Hill,  2012. 
 - xvii, 525 p. :  ill. ; 27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780077129514  RM 230.43 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Service industries--Marketing.