Crawford, C. Merle  1924- <br/><br/>
New products management / 
Merle Crawford, Anthony Di Benedetto. 
 - 10th ed. 
 - New York :  McGraw-Hill Irwin,  2010. 
 - xvi, 576 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780073404806  RM541.73 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management.