TY  - BOOK
AU  - Grewal,Dhruv
AU  - Levy,Michael
TI  - Marketing
SN  - 9780078028830 (alk. paper)
PY  - 2012///
CY  - New York
PB  - McGraw-Hill Irwin
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -