Grewal, Dhruv. <br/><br/>
Marketing / 
Dhruv Grewal, Michael Levy. 
 - 3rd ed. 
 - New York :  McGraw-Hill Irwin,  2012. 
 - x1iii, 673 p. :  ill. some col. ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780078028830 (alk. paper)  RM377.69 0078028833 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.