TY  - BOOK
AU  - Cateora,Philip R.
AU  - Gilly,Mary C.
AU  - Graham,John L.
TI  - International marketing
SN  - 9780073529943 (alk. paper)
PY  - 2011///
CY  - New York, NY
PB  - McGraw-Hill/Irwin
KW  - Export marketing
KW  - International business enterprises
N1  - Buku bacaan asas fakulti; Includes bibliographical references and index
ER  -