Cateora, Philip R. <br/><br/>
International marketing / 
Philip R. Cateora, Mary C. Gilly, John L. Graham. 
 - 15th ed. 
 - New York, NY :  McGraw-Hill/Irwin,  2011. 
 - xxxiii, 622 p. :  ill. (col.) (col.) maps ;  29 cm. 
<br/><br/> Buku bacaan asas fakulti 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780073529943 (alk. paper)  RM564.62 (1 naskhah) 007352994X (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International business enterprises.