Reputation management : the key to successful public relations and corporate communication - Doorley, John; Garcia, Helio Fred (New York : Routledge, 2011)
Reputation management -- Ethics and communication -- Media relations -- Social media -- Organizational communication -- Government relations -- Community relations -- Investor relations -- Global corporate communication -- Integrated communication -- Issues management -- Crisis communication -- Corporate responsibility -- Public relations consulting -- Challenges and opportunities in corporate and organizational communication.
Includes bibliographical references and index.
Originally published: New York ; London : Routledge, 2007.
Keywords: Public relations; Communication in organizations