Reputation management : the key to successful public relations and corporate communication /
John Doorley and Helio Fred Garcia.
- 2nd ed.
- xxvii, 428 pages : illustrations ; 27 cm.
Includes bibliographical references and index.
Reputation management -- Ethics and communication -- Media relations -- Social media -- Organizational communication -- Government relations -- Community relations -- Investor relations -- Global corporate communication -- Integrated communication -- Issues management -- Crisis communication -- Corporate responsibility -- Public relations consulting -- Challenges and opportunities in corporate and organizational communication.