Berger, Arthur Asa,  1933- <br/><br/>
Media and communication research methods :  an introduction to qualitative and quantitative approaches / 
Arthur Asa Berger. 
 - 2nd. ed. 
 - Thousand Oaks, CA. :  SAGE Publications,  2011. 
 - xvii, 341 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references (p. 309-313) and index. 
<br/><br/><label>ISBN: </label>9781412987776 (pbk.)  RM193.69 1412987776 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research--Methodology.<br/>Communication--Research--Methodology.