Mooij, Marieke K. de,  1943- <br/><br/>
Consumer behavior and culture :  consequences for global marketing and advertising / 
Marieke de Mooij. 
 - 2nd ed. 
 - Los Angeles, CA. :  SAGE Publications,  2011. 
 - xv, 401 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781412979900 (pbk.)  RM180.27 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Cross-cultural studies.<br/>Consumers--Psychology.<br/>Marketing.