TY  - BOOK
AU  - Kartajaya, Hermawan.
AU  - Samsinar Md. Sidin.
TI  - Marketing in venus: perspectives from the heart 
SN  - 9789673442263
PY  - 2011///
CY  - Serdang, Selangor
PB  - Universiti Putra Malaysia Press
KW  - Marketing
KW  - Management
KW  - Psychological aspects
KW  - Consumer behavior
ER  -