Kartajaya, Hermawan. Marketing in venus : perspectives from the heart / [Hermawan Kartajaya, Samsinar Md Sidin]. - Serdang, Selangor : Universiti Putra Malaysia Press, 2011. - xiv, 214 p. ; 23 cm. ISBN: 9789673442263 RM58.00 Subjects--Topical Terms: Marketing--Management.Marketing--Psychological aspects.Consumer behavior.