Jewler, A. Jerome <br/><br/>
Creative strategy in advertising :  what the copywriter should know about the creative side of the business / 
A. Jerome Jewler 
 - Belmont, Ca. :  Wadsworth Publishing Co.,  1981 
 - 230 p. :  ill. ;  23 cm. 
<br/><br/> Includes bibliographies and indexes 
<br/><br/><label>LCCN: </label>80-014851 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy--Problems, exercises, etc