Creative marketing for the foodservice industry :  a practitioner's handbook / 
edited by William P. Fisher 
 - New York :  John Wiley & Sons,  1982 
 - 296 p. ;  24 cm. 
<br/><br/> A Wiley-Interscience publication 
<br/><br/><label>LCCN: </label>82-001919 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Food service<br/>Marketing