TY  - BOOK
AU  - Majaro,Simon
ED  - Chartered Institute of Marketing
TI  - The creative marketer
SN  - 075061708X
PY  - 1991///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Creative ability in business
KW  - Handbooks, manuals, etc
KW  - Psychology, industrial
N1  - Published in association with the Chartered Institute of Marketing
ER  -