Majaro, Simon <br/><br/>
The creative marketer / 
Simon Majaro 
 - Oxford :  Butterworth-Heinemann,  1991 
 - 178 p. :  ill. ;  23 cm. 
 - The marketing series .
<br/><br/> Published in association with the Chartered Institute of Marketing 
<br/><br/><label>ISBN: </label>075061708X 
<br/><br/><label>LCCN: </label>91-199268 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Creative ability in business--Handbooks, manuals, etc.<br/>Psychology, industrial--Handbooks, manuals, etc.