Moriarty, Sandra E. , <br/><br/>
Creative advertising :  theory and practice / 
Sandra E. Moriaty 
 - 2nd ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1991 
 - viii , 438 p. :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>0131899112  RM149.05 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising