TY  - BOOK
AU  - Gunelius,Susan
TI  - Building brand value the Playboy way
SN  - 9780230577893
PY  - 2009///
CY  - Basingstoke, Hampshire
PB  - Palgrave MacMillan
KW  - Playboy Enterprises
KW  - Branding (Marketing)
KW  - United States
KW  - Target marketing
N1  - Includes bibliographical references and index
N2  - 'Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion'--Provided by publisher
ER  -