Gunelius, Susan. <br/><br/>
Building brand value the Playboy way / 
Susan Gunelius. 
 - Basingstoke, Hampshire :  Palgrave MacMillan,  2009. 
 - xx, 188 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> 'Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion'--Provided by publisher. 
<br/><br/><label>ISBN: </label>9780230577893  RM133.46 023057789X 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Playboy Enterprises.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)--United States<br/>Target marketing--United States.