Brand storming : managing brands in the era of complexity - Fioroni, Michele; Titterton, Garry (Basingstoke [England] : Palgrave MacMillan, 2009)
'This book was originally published as Brand storming : Gestire la marca nell'era della complessitby Morlacchi Editore, Perugia, Italy'--T.p. verso.
Includes bibliographical references (p. 198-214) and index.
Keywords: Brand name products; Branding (Marketing)