TY  - BOOK
AU  - Rogers,Beth
TI  - Creating product strategies
SN  - 0415132568
PY  - 1996///
CY  - London
PB  - International Thomson Business Press
KW  - Product management
KW  - Marketing
KW  - Management
KW  - Product life cycle
N1  - Bibliography : p. 152-154
ER  -