Rogers, Beth <br/><br/>
Creating product strategies / 
Beth Rogers 
 - London :  International Thomson Business Press,  1996 
 - 154 p. :  ill. ;  21 cm. 
 - Marketing for managers .
<br/><br/>Bibliography : p. 152-154 
<br/><br/><label>ISBN: </label>0415132568  RM51.45 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>Marketing--Management<br/>Product life cycle