TY  - BOOK
AU  - Moore,Karl
AU  - Pareek,Niketh
TI  - Marketing: the basics 
T2  - The basics
SN  - 9780415778992 (hbk.)
PY  - 2010///
CY  - Abingdon, Oxon
PB  - Routledge
KW  - Marketing
KW  - Management
KW  - Marketing research
KW  - Consumer behavior
KW  - Research
KW  - Export marketing
N1  - Includes bibliographical references and index
ER  -