TY  - BOOK
AU  - Perloff,Richard M.
TI  - The dynamics of persuasion: communication and attitudes in the 21st century 
T2  - Communication series. Communication theory and methodology
SN  - 9780415805674 (hbk)
PY  - 2010///
CY  - New York
PB  - Routledge
KW  - Persuasion (Psychology)
KW  - Mass media
KW  - Psychological aspects
KW  - Attitude change
N1  - Includes bibliographical references and indexes
ER  -