Perloff, Richard M. <br/><br/>
The dynamics of persuasion :  communication and attitudes in the 21st century / 
Richard M. Perloff. 
 - 4th ed. 
 - New York :  Routledge,  2010. 
 - xvi, 425 p. :  ill. ;  24 cm. 
 - Communication series. Communication theory and methodology .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780415805674 (hbk)  RM448.27 0415805678 (hbk.) 9780415805674 (pbk.) 0415805686 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology)<br/>Mass media--Psychological aspects.<br/>Attitude change.