The principal's guide to managing communication - Schneider, Joe; Hollenczer, Lara L. (Thousand Oaks, Calif. : Corwin Press, 2006)
Who are the stakeholders and publics in your school? -- Engaging stakeholders in meaningful communications -- Four approaches to communication management -- Strengthening school-family-community partnerships -- Applying communication management in different settings -- Communicating under pressure -- Thinking strategically about communication -- Using technology in communication -- Implementing effective communication practices -- Answering the call to leadership.
Includes bibliographical references (p. 161-164) and index
Keywords: Communication in education; Educational leadership