Television & new media : must-click tv - Gillan, Jennifer (NewYork : Routledge, 2010)
Introduction : it's network tv -- Fan tracking, targeting, and interaction from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion.
Includes bibliographical references and index.
Keywords: Television programs -- United States; Television programs -- United States -- Rating; Television broadcasting -- Technological innovations -- United States; Convergence (Telecommunication); Television viewers -- United States