Social media marketing : the next generation of business engagement - Evans, Dave, 1956-; McKee, Jake. (Indianapolis, Ind. : Wiley Pub., 2010)
Social business fundamentals -- Social media and customer engagement -- The new role of the customer -- Build a social business -- The social business ecosystem -- Run a social business -- Social technology and business decisions -- Social analytics, metrics, and measurement -- Five essential tips -- Social business building blocks -- Engagement on the social web -- Social CRM -- Social objects -- The social graph -- Social applications.
Includes bibliographical references (p. 355-375) and index.
Keywords: Internet marketing; Social media -- Marketing; Social marketing; Customer relations