Consumer behavior : building marketing strategy - Hawkins, Del I.; Mothersbaugh, David L. (Boston : McGraw-Hill Irwin, 2010)
Book is accompanied by 1 CD' Consumer behavior, 11e' bearing the same call number and available at Koleksi Media.
Book is accompanied by 1 CD' Consumer behavior, 11th ed.' bearing the same call number and available at Makmal Digital, Perpustakaan Dr. Abdul Latiff.
Includes bibliographical references and index.
Keywords: Consumer behavior -- United States; Market surveys -- United States; Consumer behavior -- United States -- Case studies